YouTube is one of the world’s largest search engines, second only to Google.
Using our extensive digital marketing experience we, at Mangostorm Media, will guide you to integrate your video marketing with other disciplines such as email marketing and search engine marketing. Having a Social Media strategy also helps to highlight where paid advertising on social media channels might be an appropriate solution, as part of your search engine marketing plan.
The most effective video marketing programs create a symbiotic relationship between their YouTube channel and their website in addition to their social media platforms. Consistent branding and YouTube channel customization occurs in 63 percent of the most effective business-oriented YouTube channels. Furthermore, 61 percent also embed their YouTube content on their website. Keep in mind, YouTube automatically compensates for diverse devices — which is particularly important for mobile and tablet viewing.
Research also shows that brands — including Coca-Cola and Toyota — are not just creating effective YouTube channels, they’re also embedding YouTube videos on their own websites. In fact, 61 of the Top 100 brands now embed YouTube videos on their websites, (further blurring the lines between digital channels). We’re also noticing more diverse video methods and styles. Intel, for one, effectively combines both professionally produced content in conjunction with user-generated content.
Our aim is to help your content be seen and appreciated by a relevant audience. Your audience is then encouraged to become your Brand Ambassadors that will Like and share your brand’s content because they feel inspired by the messages that you are sending via your “video story”. This emotional connection with your audience builds trust and connection, and is continually re-enforcing the “vibe” of your brand. This “contagiousness” of the video can help it to go viral and have mass reach and subsequently brand exposure.