The digital world is evolving fast with new trends, ads, and platforms developing at a startling rate. Facebook is helping marketers stay up to date with these latest digital developments by providing online courses. The latest is Facebook’s newest and most advanced-level program yet – the Blueprint Certification.
What is Blue print certification?
Launching this September, Blueprint Certification is Facebook’s new program for digital advertising professionals. There will be two certifications available in the coming months: The Facebook Certified Planning Professional, and the Facebook Certified Buying professional.
Blueprint is aimed at helping agencies, partners and marketers create campaigns that will drive results. Online courses, in-person training and certification are part of Blueprint, which covers topics including campaign optimization, video on Facebook and measurement.
One you have past the online exams, you will receive a digital badge that can be uniquely verified online and can be posted on Facebook, websites, blogs or even as part of your e-mail signature or electronic CV.
Facebook realises that the digital worlddoesn’t standstill and so neither will these certifications. Blueprint Certifications will continue to evolve alongside Facebook and itsservices. Facebook will be providing a range of opportunities to demonstrate your ongoing abilities and development of your certification status.
How it works?
The steps to becoming more qualified and becoming ahead of the rest is rather simple. You need to create your Blueprint Certification profile and choose which certification you want to do. Review and revise the knowledge and skills required to undertake the exam.
Once you feel prepared you must take the Facebook Advertising Core Competencies exam first followed by the main Blueprint certification exam. Once you have passed start sharing and using your certification and remember to meet the recertificationrequirements every 12 months.
So why not take the next step and set yourself apart from the rest of the digital world by becoming a Facebook Certified Professional. For more information on getting started click on the link below: