At Mangostorm Media we work close with our clients to market their product in the most effective ways. With this in mind I took part in Commando Series’ first event on the 14th of November in the hope to gain a real insight into the series.
On Saturday morning the scene was set; cargo nets hanging, army tents erected and 6ft commandos walking around. Hever Castle had been turned into an army base with 15 obstacles intertwined into surrounding forests, rivers and even caves. Queuing in the registration line I feel like a real recruit signing up for my first day at Lympstone. After all mandatory procedures by Brian Adcock, establisher of Commando, I set off into the un-known as part of Wave 1.
In a matter of minutes it dawns of me just how muddy I am going to get. Running through bushes, muddy tracks and knee deep rivers are just some of the routes I take. Nevertheless, I start to get into the swing of things. I dive straight into the ‘Scramble’ and the ‘Monkey Bars’. Head down knees bent, next I find myself attempting to navigate through the ‘Catacombs of Doom’ – a pitch black cave. I am muddy and wet but having a great time!
Mangostorm Media developed the Social Media profiles for Commando Series from scratch in September, successfully reaching over 10,000 Facebook Page Likes before the event. By creating innovative content, we maintained high engagement levels on the page throughout the campaign and saw nearly 50% of booking for the event come through our Boosted Posts and Ad Campaigns.
Our Social Media activity worked alongside our Google Campaigns, where through search, display and retargeting we managed to drive down the CPA to a very competitive rate, well below our target. With over 700 competitors the Event was a sell out!
Obstacles are confronted and conquered. Ahead the Sheep Dip, a liquid filled tank. I am asked to go under water and whizz through a pipe where I am greeted by another commando. This was not for the faint hearted. I emerge from the breadths of the tank to then clamber over the final obstacle, a 12ft wall. I climbed, crawled and conquered all 15 obstacles. I am feeling on top of the world as I reach the finish line. The icing on the cake is when I am told that I have set the first Commando Series Women’s record!
After a much needed hot chocolate I reflect on the muddy mayhem that I had endured. Yes, I had to be mad to have done it but at the same time I had an urge to do it again. I had completely fallen into the spirit and go-get attitude that exuberates from all corners of the Commando base. The event was a complete success and I look forward to working with Commando Series for their 2016 events and of course making sure I maintain my race record!