Our expert consultants will help you develop and define your digital marketing strategy, ensuring that you use the right channels for your business, to reach new levels of success.
We understand how difficult it can be to create a well-planned digital marketing strategy, particularly when new marketing platforms are launched, or when changing techniques require you to be up to the minute with your skills.
We diligently research your market, customers, competitors and objectives in order to create a marketing plan that will help you to achieve, and ideally exceed, your goals.
We make it our business to understand yours, and to guide you over the challenging terrain of an ever changing digital landscape. We know “A Lot about A Lot” of businesses and we’re happy to connect our clients, with the aim of forming alliances and affiliate relationships that are scalable and mutually beneficial. We help you grow your business in every possible way, online and offline.
Firstly, we carry out an audit of your current digital marketing practices, where our expert consultants run a detailed investigation into your website, its structure, its content and any online advertising campaigns that drive traffic towards it, such as email marketing, search engine marketing, and social media.
Following this “online investigation” we provide you with a full report on what’s working well and what areas would benefit from strategic improvements.
We utilize these findings to build the foundations of a comprehensive digital marketing plan that will improve the results of your presence online, whilst developing it further with suggestions about the most effective channels to utilize in order to connect with your target market.
This might include recommendations for a content plan of action, which helps to identify the messages that need to be communicated, and how those messages can best be distributed, be it via social media, email marketing, or search engine marketing. We implement a synergistic combination of best practices.
Digital Media Buyers
- Ad Exchanges – Manage multiple trading platforms maximising ROI
- Display Advertising – Target demographics optimising placements and cost
- Contextual Marketing – Behavioural profiling of potential customers
- Search Engine Marketing (SEM) – Receive quality targeted leads and laser targeted traffic via Pay Per
- Click (PPC) advertising and organic or natural search engine ranking positions via professional Search
- Engine Optimisation (SEO) services
- Email Marketing – Target key data increasing customer acquisition
- Lead Generation – Effective cost per lead marketing
Traffic Campaign Management
- Real-time reporting – costs and activity levels
- Creative implementation
- Campaign optimization
Digital Strategy Planners
- Quantitative analysis of metric performance
- KPI reporting
- Reputation Management
- Affiliate Marketing
- Viral Marketing